OUR STORY

"Chase your dreams in high heels!"

We want to offer beautiful shoes for important moments as well as to brighten up everyday life. For hobbyists, professionals or just for anyone who would like to have some extra joy to their everyday lives.  

We don't have to infiltrate the crowd, we can proudly be exactly who we want to be! We only live here once, so let's enjoy it!

Dianella wants to encourage everyone to be themselves. We want to bring shoe collection that stands out and anyone can enjoy on their special day or just on average normal day. We hope they bring self-confidence whenever you wear them and positivity.

"Keep your head, heels and standards high!"

Some important years for us: 

2020 - Dianella establishes in Finland. The founder couldn't find shoes suitable for her hobby. Ordering and returning was made difficult. So she started to import heels herself.

2022 - First online store was opened. Store was aimed for fitness competitors selling heels and jewellery. 

2022 - Brand renewal. New logo and new look for the website.

2023 - Internationalization. Deliveries to other Euopean countries started.

2023 - Product category expansion and strategy renewal. More models and brands were added to category to serve customers wider and to encourage each individual to be proudly whatever she/he wants to be. 

We hope our shoes bring you joy and confidence! Then we have succeeded in our mission.

"Life is short heels shouldn't be!"